Here you decide whether we may use Google Analytics 4 to statistically evaluate our website and Google Ads conversion tracking to measure our ads. You can change your choice at any time via “Cookie settings” in the footer. The legal basis in each case is your consent under Art. 6(1)(a) GDPR. Access to or storage of information on your device is based, where required, on your consent under Section 25(1) TDDDG.
This storage is required so that we can respect your cookie choice. Your choice is stored locally in your browser. No data is transferred to third parties through this storage entry.
Details
| Entry | Purpose | Storage location | Duration |
avorix_consent | Storage of your consent choice | your browser’s local storage (localStorage) | until withdrawal, deletion of browser data or a technical renewal of the consent request |
With your consent, we use Google Tag Manager and Google Analytics 4 provided by Google Ireland Limited to understand how our website is used and which content is helpful to visitors. Technical usage data, device information, event data and pseudonymous online identifiers may be processed. According to Google, IP address data from users in the EU is used to derive approximate location information and is then deleted without being logged in Google Analytics. This analysis helps us improve the website.
Details
| Entries/data | Provider | Purpose | Duration |
_ga, _ga_*, technical usage and event data | Google Ireland Limited | statistical reach and usage analysis | GA4 cookies under the currently used standard configuration for up to 2 years; event data in the Avorix GA4 property for 14 months |
With your consent, we use Google Ads conversion tracking provided by Google Ireland Limited. It shows us whether someone who came to our website via one of our ads on Google then sends an enquiry, downloads a template or taps our phone number. The ad click identifier, the time and type of the action and technical device information are processed. Google does not receive your name, your email address or the content of your enquiry. We do not use remarketing.
Details
| Entries/data | Provider | Purpose | Duration |
_gcl_au, _gcl_aw, ad click identifier | Google Ireland Limited | Measuring whether a click on a Google ad led to an enquiry, a download or a call | up to 90 days |
